Top 5 Must Have Photos to Capture in Your Next Branding Session
Top 5 Must Have Photos to Capture in Your Next Branding Session
When it comes to a branding session, having a game plan for what you want to capture is so important. These photos should represent your business and give potential clients a true sense of who you are and what you do. If you’re unsure where to start, here are the top 5 shots that should definitely make the list.
1. Action Shot: You Doing Your Thing
This shot is all about you in action, doing what you do best. Whether you're a realtor showing a home, a spa owner offering a treatment, or a coach working with a client, this image should capture you in your element. It’s real, it’s genuine, and it shows the work you put in every day. Think of it as a snapshot of you being your true self.
You want this shot to feel natural. No need for over-the-top setups or forced smiles, just you doing what you’re passionate about. It’ll speak volumes about your work and your commitment to your craft.
2. The Professional Headshot
A solid headshot is still essential. It’s the image people will see first when they check out your website or social media. Make sure it’s a photo that feels like you, approachable, confident, and real. Keep it simple but polished. Good lighting, a clean background, and a relaxed expression will do the trick.
This headshot is going to be used everywhere, so it’s important it represents who you are and the work you do.
3. The Behind-the-Scenes Shot
People love seeing the behind-the-scenes side of things. These shots show what goes into your work, whether it’s setting up for a session, working with clients, or just going through your process. These photos don’t have to be overly staged; just capture moments that show how you get things done.
These are perfect for social media because they make your business feel more real and relatable. Clients like knowing what happens behind the curtain—it helps them connect with you more.
4. The Lifestyle Shot
This is where you show your clients engaging with your product or service. For a fitness coach, it might be someone in the middle of a workout. For a photographer (like me), it could be a client enjoying their finished photos.
The idea is to show your audience how they will benefit from working with you. These images feel personal and help your audience picture themselves in your shoes. It’s one of the most effective ways to communicate your value.
5. The Close-Up
Sometimes the details are everything. A close-up shot can highlight the finer aspects of your work, whether it’s the texture of a product, the elegance of a treatment, or a small but important detail in your work. This is where you can zoom in and really show off the craftsmanship and attention to detail that sets your brand apart.
Close-ups add that extra layer of quality and focus that your audience will notice, especially if you’re offering a high-end service or product.
Ready to Capture Your Brand’s Story?
If you’re thinking about your next branding session and want to make sure you're capturing the right moments, let's chat. I can help you get the photos that truly represent your brand.
